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6/6/2025 0 Comments Retaining ClientsAcquiring repeat clients with ease takes more than just offering a great massage session. When you own your business, you have to wear many hats each day. You have to be customer service, accounting, marketing, social media, housekeeping, bookkeeping, follow up, HR, among many. And you also have to provide all of this at every appointment. Everyone can fall short of any of these areas, if not on top of things.
1. Give the best massage to each client you see. Sometimes this can be difficult, especially if you have a micro-manager on the table telling you what to do. I tell new clients that I don't talk during a massage, so that they can relax and zone out. If I need to talk it's a direct question about what I am doing in that moment and need feedback from them. 2. Make sure your office is clean and free of clutter, the carpet is free from debris, office garbage cans are not overflowing, the room smells good, and the music is not too loud or too quiet. 3. Turn off your phone - or put it on silent. There's nothing more annoying than a phone constantly dinging in the background. The client will wonder if it's theirs or yours, and then wonder who it is (and so will you) and then continue to think about these things when they are trying to relax. And absolutely do not leave the room to answer a call. 4. Linens - make sure the linens are sparkling clean (this means no pilling on the flannel sheets or blankets), fluffy head rest, fluffy towels if you use those. 5. Invest in UV hot towel warming cabinets. This will reduce any bacteria in the towels you may be using during your session. Or any other items you may use like an eye pillow or hydrocollator packs. I still use covers for each of these when applying to the client. 6. Make sure your bolsters you are using during the session are warm. I keep the ankle bolster on the table so it stays warm for the client. But occasionally I use a bigger bolster under their knees - and I cover that with a flannel bolster cover under the bottom sheet. I have 2 sizes - one for ankles and one for knees. I also have one for the neck - some people who have severe forward head posture really love the neck bolster. 7. Table warmer is a must, even if you live in a warm climate. It's very off putting to climb into a cold table, at least in my opinion. Some people run hot - and those I know ahead of time, because I ask new clients when they come in if they prefer a really warm or a mildly warm table. I have always purchased table warmers with an automatic shut off and one that I can control with a digital temperature reading. 8. Bottle warmer - I have one that warms an 8oz pump or pour bottle. I prefer using the pour top, as then it can be applied rather quietly. I use this to begin the massage on their back and neck, that way they are completely relaxed at the start of the session. Every single client has commented how good that warm oil feels. If you're not a fan of using oil, you can also warm up lotion in it as well. I love using fractionated coconut oil, it doesn't stain the linens and it has a long lasting glide, and is great for cupping. 9. Offer mints, chocolates, or other little snacks to take with them after their session. I personally offer mints, otherwise I would sit and eat all the chocolates myself hahaha. Plus, I find that during the winter months when it is dry, and people have more coughs, mints are a nice suppressant. It's also a nice breath freshener for me when I'm working on their head/neck. 10. Before they walk out of their session, ask when they want to schedule their next appointment. This was very helpful for me when I was just starting out. Don't ask a yes or no question like "Would you like to schedule your next one?" instead ask "What date would you like to come back to see me?" and if they respond with "I'm not sure" offer them a few dates and times you are available, when you think they should come back again. Some clients will only be a couple times a year, some will be monthly, some may be weekly. You should also explain why you'd like to see them back next week - if they have a particular issue you know you can help with. Do not make it about money on your end, as people can pick up on that. It should always be about what is best for the client. The more massage therapists you go to for a self-care appointment, the more ideas you will get. These are just a few off the top of my head. If you would like to discuss your business specifically, please feel free to schedule an appointment in the Mentoring Services tab.
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9/9/2024 0 Comments Deep Tissue vs. Firm PressureThere seems to be some misunderstanding around the difference between deep tissue and firm pressure, for massage therapy. A lot of it is subjective. Personally, here is the main difference, in my opinion and my personal massage business:
You can have a firm pressure Swedish massage, you can also have a firm pressure deep tissue massage. However, deep tissue includes trigger point therapy, active/passive stretching, tender point release, myofascial therapy, cupping and any other modality where the muscles and tissues are worked on at a deeper level. Knowing the human anatomy and kinesiology is a must, when trying to facilitate healing on a deeper level with clients. Knowing energy balancing and reiki is also helpful, as we are all made of energy. Disruptions in a client's energy field, can manifest into the physical body. As any client of mine would tell you, as I have told them, everything is connected! The goal of deep tissue work, is not to make you hurt for days after your massage appointment, but to help improve or reconnect your brain/muscle disconnection, thereby reducing the pain cycle. You may have some discomfort during the massage, but you should all around feel better afterwards. If you are feeling pain in the session, you need to speak up during the session. Don't assume the massage therapist knows best. You know best, you know your body better than anyone else. I like to describe the sensation of "hurts so good", as in a relief of the tight muscles. No pain, no gain is NOT my motto! I'd also like to reiterate here that massage therapists do not fix anything. We are merely helpful facilitators in your body's own innate healing. Sometimes it just needs a little help along the way of repair. This will depend on what your goals are for the session. If you are just looking for one targeted spot that is giving you grief, such as your neck and shoulders, or if you have chronic pain in one shoulder, then a 30 minute session should be sufficient.
However, I would recommend you start with an hour. Often the spot that is giving you grief is more than just in that spot. It's usually one area that causes a kinetic chain reaction of events. Thus, having a full body massage at the first appointment will help the massage therapist assess other issues that my be contributing to your pain, and suggest frequency and length of appointments from there. Fascia is a fascinating piece of the pain puzzle in the human body. It, quite literally, runs through every muscle, organ, and adipose tissue connecting everything together. Women who have had one or more c-sections, tend to have more low back pain in their daily lives. This is due to how a c-section is performed - cutting through 7 layers, including muscle and fascia. After healing time, this area can be strengthened to help support the skeletal system, and thus helping ease low back pain. Massage can also aid in easing chronic pain. If you are lucky enough to have a visceral massage therapist nearby, you may want to set up an appointment to see how they can help. Another item to consider is your pocketbook. You may benefit from shorter sessions more frequently, as opposed to longer sessions further apart. But this will be a choice you need to make. A good therapist will present what they believe is the best course of action, and then let you make the decision. The bottom line is that a massage therapist does not "fix" people. We are merely facilitating the body into its own healing. With all the education and years of experience I have accumulated in my career, I still find surprises in client tissues and muscles, that don't follow the "norm". Every body is different and every body heals in various ways. If you've never had a massage, and are apprehensive about getting one, here is some information that may help you schedule that much needed session.
~Will the massage hurt? The short answer is no. The only time your massage may be surprising is if you have a particular area like the neck and shoulders that are constantly locked up. You may have a feeling of "that hurts so good", since those muscles have been contracted for so long, that the slightest human touch may make them hurt for a brief moment. But I promise you, it will pass. Even if the massage was done properly, you may be a bit sore the next day after your first session. However, you should have much improved range of motion and feel "looser". Even if you have a Swedish or "relaxation" massage, soreness may still be there the next day. Especially if you've never experienced on in your entire life. The important thing here is to communicate clearly to your massage therapist if something they are doing is hurting you. The massage therapist will adjust the pressure or technique they are doing. On the other hand, if that massage therapist does not listen to the feedback you are giving them, then you need to seek your next session elsewhere. ~ What if I fall asleep? Well, I'm just going to say - GOOD! That means you actually relaxed and let go of all of the "stuff" you may be holding onto. Believe it or not, some massage therapists wear that as a badge of honor that their clients fall asleep on their table during sessions. And if you snore, or drool - even better! ~Do I have to take ALL of my clothes off? No. You are always welcome to undress to your level of comfort. If you are absolutely not comfortable taking anything off, you may want to schedule a chair massage for your first session. You keep your clothes on and the massage therapist just works on back, neck, shoulders and possibly arms. From there you can ask questions about scheduling a table massage, and what the massage therapist has in mind for your next session. ~What if I pass gas? I don't care who you are, farts are funny. It is a sign that your digestive system is doing what it's supposed to. I would not recommend eating a bean burrito before your session, but farting does happen, and it's not big deal. ~What do I do if I'm sick the day of my appointment? Then you cancel that appointment and wait until you are 100% better before getting a massage. I guarantee you will NOT have a good massage and in some cases you will feel much worse afterwards. Not to mention, you will pass those viruses onto the massage therapist and any other clients they may see that day. Personally, I tell my clients if you have/had a fever, vomiting, diarrhea, or sinus/coughing, within 3 days, you'll need to cancel. but that particular amount of time is up to the massage therapist. ~Do I need to talk during my massage? That is up to you. I tell my clients I don't start conversations with them, but I may ask a question for feedback on what I'm doing. If you are the type of person that doesn't like silence, ask the massage therapist to turn the music up a bit. The point to this is that having your mind and body quiet during your session, you can go deep into what's happening within your own body and help the healing process along. The mind is a powerful healer. Should you have any other questions, feel free to post them here. I'll try to answer them for you. If nothing else, book that massage and ask the massage therapist you go see. 2/1/2024 0 Comments Should I get a massage?The short answer is yes. Massage is not just for muscular tension. Massage is great at helping with mental health as well. Have you ever left a massage more stressed, depressed or angry? I don't know anyone who has!
Massage may help you battle: ~chronic pain ~muscle tension, spasms, cramping ~neurological issues ~insomnia ~chronic stress ~injury rehabilitation ~post surgical procedures ~sluggish lymphatic system If you've never had a massage, you are missing out! Whether you go every week, every other week, every month, every other month, or every quarter you will have a better overall sense of well-being. It doesn't have to be an hour session, a shorter 30 minute session, also provides these benefits. Thirty minute sessions are generally scheduled to target a specific focus area, sixty minute sessions are usually best, as the therapist can address the entire body. Everything is connected, so while you think your shoulder is the problem, it may actually be stemming from another area of your body. Bottom line, massage therapy can assist in a multitude of issues. I hope to see you on m table soon! Did you know that adhesive capsulitis (frozen shoulder) can often be relieved, and often eliminated, with massage therapy? Most of the clients who present this condition on my table have had some sort of injury or rotator cuff surgery, and then are put into an arm sling and told not to move it, which often is the culprit to frozen shoulder. In some cases it is caused by a repetitive stress injury.
Frozen shoulder typically develops slowly in three stages.
At any rate, working on the surrounding rotator cuff muscles, will bring much needed relief to the client. Pec major is usually a culprit in this as well. If you come in to my office and present with this issue, I will be working all the muscles here, plus your pecs and maybe even serratus anterior (under the armpit on the side of the rib cage) and subscapularis. Bottom line, you'll feel better after you have that shoulder worked on! 12/1/2023 0 Comments Sciatica vs. Piriformis SyndromeBoth cause debilitating pain!
True sciatica happens when a disc is bulging or herniated in your spine and is compressing the sciatic nerve, causing pain/tingling/numbness down into the buttocks, down the leg and sometimes into the foot. It often affects one side of the body, only. (Mayo Clinic) Massage can help relax the muscles around the spine that are working overtime to help stabilize the problem, however, it will not eliminate the pain. Piriformis syndrome is a tight piriformis muscle that is compressing the sciatic nerve causing the same symptoms. The sciatic nerve can run alongside or through the piriformis muscle, so when the muscle is tight, symptoms appear. (WebMD) Often pifiromis syndrome symptoms can be helped or even eliminated through massage therapy and yoga/stretching. I have had countless clients come in with this pain, and a small number of them actually have been diagnosed with sciatica, which is why I always ask if there has been a doctor diagnosis. If you have a pain in the butt, I can probably help! Both are painful, however, thoracic outlet syndrome could mimic carpal tunnel syndrome symptoms. Carpal tunnel syndrome- Carpal tunnel syndrome is caused by pressure on the median nerve. The carpal tunnel is a narrow passageway surrounded by bones and ligaments on the palm side of the hand. When the median nerve is compressed, symptoms can include numbness, tingling, and weakness in the hand and arm. (Per Mayo Clinic) Thoracic outlet syndrome- Thoracic outlet syndrome (TOS) is a group of disorders that occur when blood vessels or nerves in the space between your collarbone and your first rib (thoracic outlet) are compressed. This can cause shoulder and neck pain and numbness in your fingers. (Per Mayo Clinic) The good news is massage and/or cupping and magnets can help both of these issues with your tissues! If you’re suffering from these or other pain and injuries, let me know, I’ll be glad to help. 10/11/2023 0 Comments What does self-care look like?“I’m usually the last person I take care of”
I hear this from a lot of my clients, myself included. We are caregivers to our homes, our families, our friends, our pets, and the list goes on. But what if you took care of yourself first? Would things look a little different on how you are taking care of others? Maybe you won’t be so tired, and you could play a game with your kids. Maybe you were mentally able to listen to your spouse on what the underlying issues that they have going on, but aren’t telling you. My point is that, for me, bodywork, energy work, exercise and a clean house help me energize, prepare for the day or week, and not be so touchy about things. If you can relate, massage may be a step in the right direction to start helping take care of YOU. Sometimes self-care can mean: A cup of coffee by yourself Exercise Bodywork like reflexology, acupuncture/acupressure, massage, reiki, chiropractor Reading a good book A vacation away where you are unreachable for an amount of time Walking in nature A nap A new outfit Listening to music Spending time with your bff Play a board game with your kids If you look at this small snippet of a list, you'll see that self-care does not always require spending money. It's more about spending meaningful time alone, or with your loved ones. I'd like to know what you do for self-care! Post below what helps you rejuvenate, to be a better you. |
AuthorAmanda has been a massage therapist since 2010. She loves helping people online and in person through wellness and bodywork. Archives
February 2026
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